Sunday, 20 March 2016

Sustainability is a core value right now: Sustainable Plastic Homeware in Style.

One of the trends in the Emotional Dimension about which I was talking previously is about Sustainability. And this will be my topic today.

Sustainability has shifted as a value desired by people to a core value for Business and Corporate Culture, according to Tamara Howard in her article "Mindfulness, Sustainability, Social Responsibility – Not Just Buzzwords!", published recently in Triple Pundit. And so have done Mindfulness and Social Responsability. All of these have been encouraged by Millenials and this has had and efect in the field of Design. Here follow some interesing examples:

1-Strategies for limiting the impact of plastic production are being implemented

According to Kevin Ireland in "Four Paths to More sustainable Plastics"  these are 

  • Changing petroleum based feedstock to renewable ones (like starch and natural fibers)
  • Reclaiming feedstok (biobased industrial byproducts, agricultural byproducts and reclaimed wood fibers)
  • Recycling pre-consumer and post-consumer plastic feedsotck and products (the post-consumer recycling having much improvement potential)
  • And using Biodegradable Plastics, which can help in reducing landfill waste, while contributing to the production of Methane in Solid Waste Landfills (Methane being a powerful greenhouse gas)

2- Ecobrands are delivering sustainable homeware products in style yet

As WGSN/Insider informs, sustainable homeware products have been spotted in Chicago's International Home Houseware Show 2016. And not in raw colours as you could expect. According to WGSN Lifestyle&Interiors Editor Laurence Pasquiernatural dyes are going to be on spot in 2017. 

EcosoulLife has presented biodegradable tableware products made from rice husk, corn starch, bamboo and palm leave. And in bold hues ( greens, blues, oranges and pinks) achieved with 100% natural pigments. Their motto being "Safer for me, safer for the planet", it makes sense. And their products are Non GMO.

These are some of their products:

As you can see, they have not only homeware, but products aimed at children, hospitality and disposable homeware products, all of them recyclable in a much shorter period of time than petroleum based plastics, which sounds as a good alternative for consumers.


Another exhibitor at Chicago was Re-Play, a company that makes home utensils from recicled milk jugs, in fun and vivid colours and themselves recyclable. They specifically produce a toddler and infant line designed with responsability, sustainability,functionality, affordability, safety and durability in mind:

Re-Play in Instagramm, via

Re-Play in Instagramm, via

They source and produce local, while using digital technology to spread the word, this way being in the Glocalizacion trend within the Rising Economies (Scientific dimension Trends 2030+, Kjaer Global).

The interest for sustainability is not only showing in plastic designed products, but also in textiles, among others, and this is what I'm going to explore in next post. 
Stay tuned!

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